Google Search
Capture demand from people already searching, by service, location, or event topic.
Solutions
One acquisition system. Five working parts.
ILT does not sell isolated services. Each part below feeds the next, and all of them are measured together. Start with the whole system, or with the piece that is missing.
01 · Attract
Traffic acquisition
Get the right people to the door. Channel choice follows the buyer: some search, some scroll, some call.
Why it matters. Traffic only pays off if the next four parts exist. Every campaign we launch is tied to a capture page, a follow-up path, and tracking.
Meta
Facebook and Instagram campaigns that put an offer or event in front of the right households.
Other paid channels
Additional paid channels where the audience and offer justify the spend.
02 · Capture
Conversion
Turn visits into registrations, calls, and requests. Every page has one job.
Why it matters. A generic homepage forces visitors to work out what to do. A focused page makes the next step obvious.
Landing pages
Pages written for one offer and one audience, fast and easy to use on a phone.
Forms
Short forms with clear validation and a confirmation that tells people what happens next.
Registration pages
Event and seminar pages with details, seat capture, and instant confirmation.
Calls
Click-to-call and tracked phone numbers for buyers who would rather talk.
Tracking
Page views, form starts, submissions, and phone taps recorded as conversion events.
03 · Follow up
Follow-up
Respond consistently and quickly, without depending on someone remembering.
Why it matters. Speed and consistency in the first hours often decide whether a lead becomes a conversation.
SMS
Text confirmations and reminders for people who prefer text.
Confirmation, reminder, and follow-up email sequences.
Automated follow-up
Missed-lead and no-show sequences that run on their own.
Lead routing
New leads go straight to the right phone, inbox, or pipeline.
04 · Qualify and book
Appointment acquisition
The goal is a booked conversation with the right person, not a bigger list.
Why it matters. Qualification saves your time. Booking and reminders protect it.
Booking
A clear path from interest to a scheduled call, visit, or consultation.
Qualification
A few well-chosen questions that sort serious interest from casual curiosity.
Call tracking
Tracked numbers show which campaigns and keywords produce phone calls.
Appointment tracking
Booked, attended, and no-show outcomes tied back to their source.
05 · Track and optimize
Optimization
Reporting that answers one question: where should the next dollar and the next hour go?
Why it matters. Without cost-per metrics at each stage, it is impossible to tell a healthy campaign from an expensive one.
Reporting
Straightforward reporting built from your own campaign data.
Cost per lead
What each inquiry costs, by campaign and channel.
Cost per qualified lead
What it costs to reach someone worth talking to.
Cost per appointment
What a booked conversation costs, the number that matters most.
Campaign testing
Structured tests of audiences, offers, and creative.
Funnel optimization
Improvements to pages, forms, and follow-up based on where people drop off.
Want to know which parts your business needs first?
Book a strategy call and we’ll map your current funnel against these five parts.
Next step
Book a strategy call
Tell us about your business and what you want to accomplish. We will look at your offer, your market, and how an acquisition system would work for you.
- A working session, not a sales script
- A clear view of how the system would apply to your business
- No pressure and no obligation
Request a strategy call
Tell us about your business and what you want to accomplish. We will review it and reach out using your preferred contact method.