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How it works

Five steps from first call to a system that runs.

A clear build process, with clear roles. Here’s what ILT does, what we need from you, and what you have at the end of each step.

Step 1 of 5

Strategy

We start with your offer, your buyers, and your numbers, then decide which channels and which front end fit. Sometimes that means telling you what to fix before buying traffic.

ILT does

  • Review your offer and market
  • Choose channels and campaign structure
  • Define what a “qualified” lead means for you
  • Set up the tracking and reporting plan

You do

  • Share your offer, goals, and constraints
  • Describe your best clients
  • Approve messaging, including your own compliance review where it applies

You get

  • A clear plan for the system
  • Defined success metrics
  • An honest view of fit
Step 2 of 5

Build

We build the parts that turn traffic into conversations, so that when the first click arrives, it has somewhere useful to land.

ILT does

  • Landing and registration pages
  • Forms, confirmations, and thank-you flow
  • Call tracking and conversion tracking
  • Follow-up sequences and lead routing

You do

  • Provide brand assets, event details, and phone or calendar access
  • Review pages and messages before they go live

You get

  • Working pages and forms
  • Tracked phone numbers
  • Follow-up ready to run
Step 3 of 5

Launch

Campaigns go live once the capture path, notification, and tracking have been tested end to end.

ILT does

  • Launch Google Search and Meta campaigns
  • Test the full path: click, form, notification, follow-up
  • Watch early data closely

You do

  • Answer leads promptly
  • Tell us how the first leads look

You get

  • Live campaigns
  • Early visibility into calls and leads
  • A launch checklist that has been verified
Step 4 of 5

Follow Up

Every lead gets a response, and every no-show gets a second chance. This is where many campaigns quietly lose money.

ILT does

  • Automated confirmations and reminders
  • Route leads to the right person
  • Missed-lead and no-show follow-up

You do

  • Take the calls and appointments
  • Report what happened on each

You get

  • Consistent follow-up
  • Fewer leads falling through the gap
  • Outcomes recorded for reporting
Step 5 of 5

Optimize

Numbers decide the next change: which audience, which offer, which page, and which follow-up step.

ILT does

  • Report cost per lead, per qualified lead, per appointment
  • Test audiences, offers, and pages
  • Shift focus toward what works

You do

  • Share results from calls and appointments
  • Decide when and where to scale

You get

  • Ongoing improvements
  • Plain-language reporting
  • A system that gets sharper over time

Home-service contractors: the process is compressed into a 7-day free trial with daily check-ins. A card is put on file but not charged during the trial, and you can cancel any time with no penalty. See the home services system.

The system underneath

Seven stages run through all five steps.

Attract, capture, follow up, qualify, book, track, optimize. Here is how each stage adapts by industry.

01

Attract

Paid search catches people already looking. Paid social puts a well-timed offer or event in front of people who should know you exist. The channel follows the buyer, not the other way around.

For this industry

Buyer, seller and investor events and offers are promoted on Meta and Google Search, each aimed at a different audience.

See the Real estate system

Start with step one: a strategy call.

We’ll walk through your offer and market and tell you honestly how the system would apply.

Next step

Book a strategy call

Tell us about your business and what you want to accomplish. We will look at your offer, your market, and how an acquisition system would work for you.

  • A working session, not a sales script
  • A clear view of how the system would apply to your business
  • No pressure and no obligation

Request a strategy call

Tell us about your business and what you want to accomplish. We will review it and reach out using your preferred contact method.

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Prefer to talk now? Call ILT · (480) 255-2123