Strategy
We start with your offer, your buyers, and your numbers, then decide which channels and which front end fit. Sometimes that means telling you what to fix before buying traffic.
ILT does
- Review your offer and market
- Choose channels and campaign structure
- Define what a “qualified” lead means for you
- Set up the tracking and reporting plan
You do
- Share your offer, goals, and constraints
- Describe your best clients
- Approve messaging, including your own compliance review where it applies
You get
- A clear plan for the system
- Defined success metrics
- An honest view of fit