Paid acquisition
Campaigns that reach people at the moment they are looking, or at the moment an offer or event is relevant.
- Google Search
- Meta (Facebook and Instagram)
- Other paid channels where they fit
Customer acquisition systems
Build a Customer Acquisition System That Actually Moves the Business Forward.
ILT builds acquisition systems that attract qualified prospects, capture them, follow up automatically, and turn opportunities into conversations.
Prefer to talk? Call ILT · (480) 255-2123 Acquisition system 7 stages
- 01 Attract Reach people looking for what you offer.
- 02 Capture Send every click to a page built for one action.
- 03 Follow Up Confirm, remind and reply automatically.
- 04 Qualify Separate serious interest from casual clicks.
- 05 Book Turn qualified interest into a scheduled conversation.
- 06 Track Tie every call, form and booking to its source.
- 07 Optimize Put effort where qualified opportunities come from.
One system. Adapted to each industry.
- 7connected stages, from first click to optimized campaign
- 5industry systems, each built around how that buyer decides
- 3capture paths: online form, phone call, or event registration
- 1.view of results, with every call and form tied to its source
What ILT builds
We build the system, not just the ads.
Most businesses buy one piece: an ad campaign, a form, a follow-up tool. ILT designs and connects all of them so a click has somewhere to go and something happens next.
An ads-only setup
Stops at the click
- Ads send traffic to a generic page
- Leads land in an inbox and wait
- Follow-up depends on who remembers
- Calls can’t be tied to a campaign
- Results are judged on clicks
An ILT acquisition system
Runs from click to conversation
- Campaigns land on a page built for one action
- Every lead is captured, confirmed, and routed
- Follow-up runs automatically
- Calls and forms are tracked to their source
- Results are judged on qualified appointments
Landing pages and forms
Pages built for one action, so traffic turns into a registration, a call, or a request.
- Registration and inquiry pages
- Lead forms and click-to-call
- Confirmation experience
Automated follow-up
Prompt, consistent replies that keep interest warm without anyone having to remember.
- SMS and email
- Reminders
- Lead routing to the right person
Appointment systems
A path from interest to a scheduled conversation, with the right questions asked along the way.
- Qualification questions
- Booking and confirmation
- No-show follow-up
Call and lead tracking
See which campaigns produce phone calls and forms, not just clicks.
- Tracked phone numbers
- Source attribution
- Conversion tracking
Reporting and testing
Straightforward reporting on cost per lead, qualified lead and appointment, and steady testing.
- Cost-per metrics
- Campaign and page tests
- Funnel improvements
Industries
One core system, adapted to how each industry wins clients.
Seminars, buyer events, and call-first campaigns each need a different front end. The engine behind them is the same.
Financial Professionals
Seminar and event acquisition: promote it, register it, remind people, track attendance, book the follow-up.
Registrations, attendance, and booked appointments See the systemReal Estate
Buyer, seller and investor events, lead generation, and follow-up that ends in a booked appointment.
Event registrations, inquiries, and booked consultations See the systemHome Services & Contractors
Exclusive, call-based lead generation for high-value home service contractors. One contractor per niche per zip code.
Phone calls, form leads, and booked estimates See the systemMortgage & Lending
Educational and buyer events, lead generation, registration, and follow-up that ends in a booked conversation.
Event registrations, inquiries, and booked conversations See the systemProfessional Services
Search-led acquisition for CPA and tax firms, estate planning, business services, and other professional practices.
Qualified inquiries and booked consultations See the systemDon’t see your industry?
If customers search for, register for, or call about what you sell, the system likely applies. We’ll tell you honestly if it doesn’t.
See lead generation systems How the system works
Seven stages. One connected system.
Attract, capture, follow up, qualify, book, track, optimize. Select a stage, then pick an industry to see how the same stage changes.
01
Attract
Paid search catches people already looking. Paid social puts a well-timed offer or event in front of people who should know you exist. The channel follows the buyer, not the other way around.
For this industry
See the Financial professionals system Google Search and Meta campaigns promote your seminar or event to the right local audience, using messaging your compliance process has approved.
Acquisition channels
The right channel for how your buyer decides.
We do not push one channel for everyone. The mix depends on your offer, your market, and whether customers search, scroll, or call.
Google Search
Reaches people who are already searching for what you offer. Strong when demand exists and the offer is clear.
Best for: services, local demand, event searches.
Meta: Facebook and Instagram
Puts an offer or event in front of the right households before they start searching. Strong for events and visual services.
Best for: events, seminars, and high-value home services.
Event and seminar registration
A registration-first funnel with confirmation, reminders, and attendance tracking built in.
Best for: financial, real estate, and mortgage education.
Inbound calls
Call-first campaigns with tracked numbers, so a phone ring can be traced to the ad that caused it.
Best for: contractors and urgent local services.
Automation and follow-up
Interest goes cold fast. The system doesn’t wait.
Most leads are lost in the gap between “I’m interested” and “someone got back to me.” Automated follow-up closes that gap, and it does so consistently.
- Immediate confirmation by screen, email, and text where appropriate
- Lead routing to the person who should respond
- Reminders ahead of an event or appointment
- Missed-lead and no-show follow-up instead of silence
Illustrative sequence · tailored per client
Request received
The person sees an on-screen confirmation and gets an immediate email or text.
Routed to the right person
The lead goes to your phone or inbox, or into an assigned pipeline.
Reminder
An event or appointment reminder goes out ahead of time.
Missed or no-show
A follow-up message invites them to re-book or reply.
Next step
A clear invitation to book a conversation.
Tracking and reporting
Measured from click to appointment.
Each stage answers a question and has a number attached. That is how we decide what to fix, what to scale, and what to stop.
Attract Which campaigns and keywords bring the right people? Click-through rate · cost per click
Capture How many visitors take the action? Conversion rate · cost per lead
Follow up Are new leads contacted quickly? Response time · contact rate
Qualify Which leads are worth a conversation? Cost per qualified lead
Book How many become appointments? Cost per appointment · show rate
Optimize What should we change next? Source-level results · test outcomes
Real numbers only. Reporting is built from your own campaign data. We do not publish invented benchmarks or promise specific results.
Why ILT
Clear about what we build, and what we don’t promise.
One system, not a stack of vendors
Ads, pages, follow-up, and tracking are designed together, so nothing falls between the cracks.
Adapted to your industry
A seminar funnel and a call-first contractor funnel are different systems. We build the one that fits how your buyers decide.
Measured to the appointment
We look past clicks and leads to cost per qualified lead and cost per appointment.
Honest about results
We do not guarantee leads, clients, or revenue. We show you what the campaign actually produces.
Owner-led
You work directly with Kayden Reataza, ILT’s owner, from the first conversation.
Simple terms for contractors
Home-service campaigns are month-to-month with 7 days’ notice, and start with a 7-day free trial.
Ready to see what your acquisition system could look like?
Book a strategy call. We’ll look at your offer and your market, and tell you honestly how the system would apply.
FAQ
Questions we hear before the first call.
What does ILT actually do?
ILT builds customer acquisition systems. That means the campaigns that bring in prospects, the pages that capture them, the automated follow-up that keeps them engaged, the booking process that turns interest into conversations, and the tracking that shows what is working.
Is ILT a Facebook or Google ads agency?
ILT runs paid search and paid social, but ads are only one part of the system. Traffic without a capture page, follow-up, and tracking usually leaks. We build the full path from first click to booked conversation.
Do you guarantee leads, clients, or ROI?
No. No one can honestly guarantee leads, clients, revenue, or return on investment. We build the system, track everything, and report what your campaigns actually produce: cost per lead, cost per qualified lead, and cost per appointment.
Which industries do you work with?
Financial professionals, real estate, home services and contractors, mortgage and lending, and professional services. Each has its own page because a seminar funnel and a call-first contractor funnel are different systems.
How does follow-up work?
When someone registers or requests a call, they get an immediate confirmation and, where it fits, SMS and email reminders and follow-up. Leads are routed to the right person, and missed leads or no-shows get a follow-up message instead of being forgotten.
How do you measure results?
Calls, forms, registrations, and bookings are tracked back to the campaign that produced them. We report cost per lead, cost per qualified lead, and cost per appointment, so you can judge the system on real numbers, not clicks.
Is there a long-term contract?
For home-service contractors, campaigns run month-to-month with 7 days’ notice, and there is a 7-day free trial. Other engagements are scoped on the strategy call.
How do I get started?
Book a strategy call or call ILT. We look at your offer and market, and tell you honestly whether and how the system fits.
Next step
Book a strategy call.
Tell us about your business and what you want to accomplish. We will look at your offer, your market, and how an acquisition system would work for you.
- A working session, not a sales script
- A clear view of how the system would apply to your business
- No pressure and no obligation
Request a strategy call
Tell us about your business and what you want to accomplish. We will review it and reach out using your preferred contact method.